Assoc. Prof. Łukasz P. Wojciechowski, PhD. deals with issues of necromarketing, semiotics, guerrilla marketing, the history of cinema and photography. He has practical experience in film production as a photographer. He graduated from the Institute of Literary and Artistic Communication of Constantine the Philosopher University in Nitra and the Institute of Creative Photography of the Silesian University in Opava. He is currently a lecturer at the University of SS. Cyril and Methodius in Trnava. He has won several awards such as photographic Grand-Prix (theatre photography). He has had over 20 exhibitions, specialising in taking journalistic photographs and creating movie posters.

Prof. Katarína Fichnová, PhD. reflects on problems of creativity and effectiveness. She has published more than 130 research outputs related to different aspects of creativity, creative potential of marketing communication agencies, creative process as well as social-psychological phenomena and their application in the areas of media production and marketing. As a researcher, she is also interested in social networking and digital marketing. She is currently a lecturer at the Constantine the Philosopher University in Nitra.