Title: Ambient Communication and Creativity

Authors:
doc. Łukasz P. Wojciechowski, PhD.
prof. Katarína Fichnová, PhD

Reviewers:
prof. dr hab. Agnieszka Ogonowska
doc. Ing. Janka Beresecká, PhD.
doc. Mgr. Edita Štrbová, PhD.

Key words:
Ambient communication
Guerrilla marketing
Creative industry
Creativity
Marketing communication
Advertising

Dewey Decimal Classification:
316.774 – Médiá. Hromadné oznamovacie prostriedky. Sociálna komunikácia. 659.13/16 – Reklamné médiá. 659.44 Stratégia, taktika a realizácia styku s verejnosťou. Nápady, koncepcie a plánovanie. Médiá pre styk s verejnosťou.

The publication was approved by the Editorial Board of the UCM in Trnava and the management of the FMK UCM in Trnava as a university textbook.

© Łukasz P. Wojciechowski, Katarína Fichnová, 2023
© University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication, 2023

Publisher:  University of Ss. Cyril and Methodius in Trnava
Edition: 1st, 2023
ISBN: 978-80-572-0343-8
Acknowledgment: The textbook is a main outcome of the scientific project supported by Cultural and Educational Grant Agency of the Ministry of Education, Science, Research and Sport of the Slovak Republic (KEGA) No. 018UCM-4/2021 ‘Art in mass media – ambient media’